The unveiling of these three essential shades marks a significant milestone for ATM Wigs, bringing an exclusive New European Hair Color Collection to the forefront. This launch is expected to create a significant buzz within the professional hairstyling community, especially among salons targeting high-end clientele who appreciate refined European aesthetics and premium quality.
Elevate your inventory with 3 essential European hair shades
ATM Wigs proudly announces a major expansion to its premium color portfolio with the introduction of this highly anticipated New European Hair Color Collection. The first three shades introduced – S18.ASH, S17.LA, and S8.GB – are strategic additions, meticulously developed to meet the strict standards of modern European color demand.
These new shades not only deliver exceptional depth and vibrancy but also ensure impressive color longevity, empowering professionals to achieve flawless and highly sought-after results.
The essential shades revealed
S18.ASH (Ash Tone) – modern cool sophistication
S18.ASH is a true cool tone with deep gray/smoky undertones, epitomizing high-fashion and minimalist styles. This color is a powerful tool for neutralizing unwanted brassiness and effectively counteracting yellow/orange hues. Stocking this true cool color unlocks the ability to create sophisticated and immaculate looks, highly coveted by the discerning clientele who demand absolute purity in their color work.
S17.LA (Light Ash) – subtle, luminous brightness
As a brighter extension of the Ash range, S17.LA often leans towards a subtle light ash blonde or refined pale gray. This shade provides excellent lift and brightness while successfully maintaining the coveted cool undertone, preventing the color from turning warm or brassy. It is the ideal choice for executing advanced coloring techniques like Balayage or Highlighting, helping to deliver clean, crystalline results that enhance the hair’s natural luminous quality.
S8.GB (Golden Brown) – classic, rich warmth
S8.GB is a rich, warm brown tone, infused delicately with a vibrant, natural golden sheen. This color delivers superior healthy shine and depth while creating the perception of greater volume. A timeless and versatile choice, it remains consistently popular due to its high wearability and ability to lend a sense of effortless confidence and professionalism, whether used as a base color or a dimensional accent.
Unlock premium market opportunities with ATM Wigs
The introduction of S18.ASH, S17.LA, and S8.GB is the initial phase of the forthcoming Complete European Hair Collection. The full range of products and colors is engineered to solidify your competitive edge within the high-end hair market, allowing business partners to strategically diversify and upgrade their product offerings, and attract the demographic seeking authentic European quality and tones.
Do not miss out: The S18.ASH, S17.LA, S8.GB shades from our New European Hair Color Collection are ready for pre-order and stocking. Be among the first partners to secure these in-demand, trend-setting colors and gain an immediate advantage in the premium market!
Contact the ATM Wigs B2B sales team immediately for detailed specifications and the full collection launch timeline.
